Davines

At Davines, we believe that living a balance of beauty and sustainability can improve our lives and the world around us. Sustainability encompasses the responsibility we owe to ourselves, the people we work with, our customers and the world in which we live and operate. It is a concept that is deeply entwined with our brand.

Philosophy

We believe in the beauty of individuality and diversity. We praise the grace, elegance and distinct characteristics that make each of us who we are. We consider ourselves as a tool for our customers to express their own uniqueness. By creating beauty, we hope to encourage people to take care of themselves, of the environment in which they live and work, and of the things they love.

Lifestyle

Our work is a thoughtful balance of substance and style, nature and science, people and spirit. It is what enables us to create what we call life-enhancing projects and products.

Aveda

Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

Aveda Cares

Aveda is a cruelty-free brand. We do not test on animals and never ask others to do so on our behalf. Our products are “people-tested.”

Being a cruelty-free brand is an important part of our mission to care for the world we live in and for those we live with, and has been since our founding in 1978.

We strive to set an example for leadership and responsibility of caring, not just in the world of beauty, but around the world. Our commitment to caring for animals and wildlife reaches far and wide. In fact, we live and breathe it.

Aveda Ingredient Promise

At Aveda, The Art and Science of Pure Flower and Plant Essences, we believe that Nature is the best beauty artist of all. This is why we continually strive to increase our use of naturally derived ingredients whenever possible.

Naturally Derived: We define naturally derived ingredients to be those for which more than 50% of the molecule comes from a plant, non-petroleum mineral, water, or some other natural source.

Our commitment to deliver high performance, botanically-based products that are kinder to the planet — which is good for all of us — goes much deeper than our use of naturally derived ingredients.